Department for International Trade

Exports

Viscount Waverley: To ask Her Majesty’s Government whether they plan to publish an itemised list, including budgets, of the current export promotion activities of UKTI, broken down by region and country of the UK; and if not, why not.

Lord Price: The central marketing campaign implemented by UKTI over the last year to drive new exporters; Exporting is GREAT, covers the whole of the United Kingdom. As the budget is centrally held and the paid-for marketing activity is centrally procured through a media buying agency it is not possible to detail the breakdown of the budget by region or nation. The Exporting is GREAT campaign includes multi-channel promotional activity, outreach engagement across England, Scotland, Wales and Northern Ireland, supported by PR activity to maximise awareness, interest and engagement. A list of the paid-for activity to support this programme is detailed within this response. November 2015 Launch:  TV, Digital / Social, Search, National Press – Full National programme targeting first time exporters across the whole UK, including devolved nations Radio – national and specific regional coverage through the Bauer and Global networks. The regional media was achieved through a mix of Bauer (City 1, City 2 and City 3, Magic , Kiss and more) and Global (LBC, Capital, Heart and Smooth Networks and more) local radio stations across the UK. At the bottom of this outline is a comprehensive list of all the stations that are part of these networks. Outdoor advertising - 689 digital poster sites across key urban metropolitan areas in England, Wales, Scotland and NI. This includes including large format roadside commuter screens, premium sites in urban centres and sites screens in shopping centres. Examples of premium sites include: the Manchester Digital Bridge, Five Way Island Birmingham, Bristol Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds Northern Light, Liverpool Media Wall, Manchester Printworks and in NI Castle Court Shopping Centre and Victoria Street Shopping Centre. Feb – March 2016:  TV, Digital / Social, Search – Full National targeting first time exporters across the whole UK, including devolved nations Radio – national and specific regional coverage through the Bauer and Global networks. The regional media was achieved through a mix of Bauer (City 1, City 2 and City 3, Magic , Kiss and more) and Global (LBC, Capital, Heart and Smooth Networks and more) local radio stations across the UK. Radio Detail (Launch and Feb-March campaign) Bauer City 1CFM (Cumbria and South West Scotland)Clyde 1 (Glasgow and the West of Scotland)Forth 1 (Edinburgh, the Lothians and Fife)Hallam FM (South Yorkshire and the North Midlands)Key 103 (Greater Manchester)Metro Radio (Tyne and Wear and Northumberland)MFR (Scottish Highlands, Moray and Orkney)Northsound 1 (Aberdeen and Aberdeenshire)Radio Aire (Leeds and West Yorkshire)Radio Borders (Scottish Borders and North Northumberland)Radio City (Merseyside, Cheshire and North Wales)Rock FM (Lancashire)Tay FM (Tayside)TFM (Tees Valley, County Durham and North Yorkshire)Viking FM (East Yorkshire and North Lincolnshire)West FM (Ayrshire) Bauer City 2Clyde 2 (Glasgow and the West of Scotland)Forth 2 (Edinburgh, the Lothians and Fife)Hallam 2 (South Yorkshire and the North Midlands)Key 2 (Greater Manchester)Metro 2 Radio (Tyne and Wear and Northumberland)MFR 2 (Scottish Highlands, Moray and Orkney)Northsound 2 (Aberdeen and Aberdeenshire)Radio Aire 2 (Leeds and West Yorkshire)Radio City 2 (Merseyside, Cheshire and North Wales)Rock FM 2 (Lancashire)Tay 2 (Tayside)TFM 2 (Tees Valley, County Durham and North Yorkshire)Viking 2 (East Yorkshire and North Lincolnshire)West Sound (Ayrshire)West Sound (Dumfries and Galloway) Bauer City 3 Clyde 3 (Glasgow and the West of Scotland)Forth 3 (Edinburgh, the Lothians and Fife)Hallam 3 (South Yorkshire and the North Midlands)Key 3 (Greater Manchester)Metro 3 Radio (Tyne and Wear and Northumberland)MFR 3 (Scottish Highlands, Moray and Orkney)Radio Aire 3 (Leeds and West Yorkshire)Radio City 3 (Merseyside, Cheshire and North Wales)Rock FM 3 (Lancashire)Tay 3 (Tayside)The Hits (UK-wide on Freeview and online)TFM 3 (Tees Valley, County Durham and North Yorkshire)Viking 3 (East Yorkshire and Northern Lincolnshire) Capital 95.8 Capital FM London105-106 Capital FM Scotland (Glasgow, Edinburgh)*105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)102 Capital FM Manchester96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)102.2 Capital FM Birmingham97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)107.6 Capital Liverpool Heart Heart LondonHeart West MidlandsHeart Watford & HemelHeart Four CountiesHeart CambridgeshireHeart EssexHeart East AngliaHeart KentHeart SussexHeart SolentHeart Thames ValleyHeart WiltshireHeart South WestHeart Bristol & SomersetHeart CornwallHeart GloucestershireHeart North WalesHeart ScotlandHeart North WestHeart North EastHeart South WalesHeart Yorkshire Smooth Smooth Radio North West (Liverpool, Manchester, Preston)Smooth Radio LondonSmooth Radio North East (Newcastle, Sunderland, Middlesborough)Smooth Radio West Midlands (Birmingham, Wolverhampton, Coventry)Smooth Radio East Midlands (Derby, Nottingham, Leicester)Smooth Radio Glasgow Magic North EastNewcastle Magic 1152Stockton-on-Tees Magic 1170North WestLiverpool Magic 1548Greater ManchesterPiccadilly Magic 1152Preston Magic 999YorkshireHull Magic 1161Leeds Magic 828Sheffield Magic AMLondonLondon Magic 105.4 Outdoor (Launch campaign) Detail Primesight Large Format Digital 48 Sheets Court Shopping Centre, Victoria Street Shopping Centre, London, Barnet, Brent, Croydon, Enfield, Greenwich, Hammersmith, Chelsea, Tower Hamlets, Wandsworth, Manchester, Liverpool, Sheffield, Newcastle, Birmingham, Bradford, Leeds, Glasgow, Portsmouth, Cardiff, Glasgow, Edinburgh Ocean Outdoor Manchester Digital Bridge, Five Way Island Birmingham, Bristol Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds Northern Light, Liverpool Media Wall, Manchester Printworks Adshel Live Towns BirminghamBristolCardiffCheltenhamExeterGloucesterIpswichLeedsLiverpoolMiddlesbroughNewcastle Upon TyneNorwichOxfordSouthamptonSwanseaKens & Chelsea - LondonAberdeenBournemouthDundeeGlasgowThamesdownKirkleesSeftonWirral Shopping Centres: Metro Centre GatesheadBluewater Greenhithe, KentMeadowhall SheffieldLakeside Grays, LondonThe Manchester Arndale ManchesterHigh Cross Shopping Centre LeicesterQueensgate Shopping Centre PeterbroughThe Luton Arndale LutonBraehead GlasgowGolden Square WarringtonTelford Centre TelfordFestival Place Basingstoke